Our vision
A future where animals are protected from cruel mistreatment, exploitation and preventable suffering
Our mission
To empower animal advocates to expand their impact on animals
Our commitment
Expanding our moral circles
We consider the moral interests of all animal species, including neglected ones.
Harbouring a scout mindset
We are open-minded and truth-seeking, like a scout. And we encourage animal advocates to do the same.
Taking scalable & effective actions
We prioritise and recommend interventions that could affect a large number of animals, such as policy advocacy and normalising donating to cost-effective charities.
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Wellbeing
Your mental health and wellbeing are a priority for us. We are committed to creating a safe, respectful, and supportive environment. Everyone should feel valued and heard. If you feeling distressed, or dealing with difficult situations such as isolation or other personal struggles, help is available. This might include connecting with mental health professionals, accessing crisis support, or speaking with members of our community you feel comfortable with.
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​If you experience or witness behaviour that harms your wellbeing or safety, such as harassment or discrimination, we encourage you to report it promptly.